I began my career as a television production assistant almost a decade ago. The youngest in the office, I was handed a mobile phone and a laptop and told to ‘make us go viral’, and that I did.

So was born my passion for tying together creativity and commercial success. I quickly learnt that the amalgamation of creative thinking with the data and analytical know-how was the key to success.

I stepped into the fashion industry purely by coincidence, and have been in love ever since.

While I’ve had some really big roles in the commercial retail space, my love for being a hands-on start-up marketer has never faded, and I often find myself working on projects for small brands and businesses purely out of my love and drive for the chase.

Oh, and I’m not one for a professional photograph of myself, but I thought I’d clarify I’m the one holding the skirt, not the model in the wedding dress…